Each year, the Pasargad Heritage Foundation proposes a name for the coming Persian New Year, on the eve of Iran’s most significant holiday and national celebration. This choice has so far been in the context of the preservation of Iran’s historical and cultural heritage.
The goal of the Pasargad Heritage Foundation is to name the year to remind people of the unique values of Iran’s exquisite culture of wisdom and affection and to pay attention to the destructive, discriminatory, and anti-cultural practices that have been endangering our cultural and natural heritage for the last 41 years.
As everyone is aware, this year is critical in that not only our cultural, historical, and natural heritage are severely threatened, but also our venerable land and all its natural resources are greatly endangered.
Poverty, disease, and natural and man-made disasters, alongside all types of governmental violence, killing, and intentional neglect, put both the lives and livelihood of our people on the brink of disaster and our land on the edge of natural catastrophe.
Iran has been plagued by years of neglect and destruction. Is it possible to even find a
government in our times, even in the most dictatorial countries, a government so ignorant, thoughtless, and uncaring of its own people as we see with the Islamic government in Iran?
Now, when Iran and Iranians need expert, efficient, humanitarian, and kind Iranians to take control of our land, the ruling Islamic Republic of Iran is only ready to step up and crush and endanger lives of these Iranians.
In our view of the current situation, Iranians need national solidarity, the kind that has aided and solidified the future and prospects of the colonized or war-torn countries of the last two centuries after challenging times.
It is now necessary for the people of Iran to strive to help one another to overthrow this cruel, anti-freedom government, in the hopes that these invisible chains will be broken so as to bring light from the current darkness.
In honor of Nowruz, Pasargad Heritage Foundation, which symbolizes the belief in humanity, nature, and the preservation of the physical and psychological values of human life, designates the year 1399 as the “Year of National Solidarity for the Rescue of Iran and Iranians.” This is with the hope that the beautiful humanitarian and patriotic attitudes that have saved Iran and Iranians from destruction many times in history will flourish again and that the Iranian people will survive and triumph amid this critical crisis.
Wishing you a Happy New Year, and looking forward to a prosperous Iran, with happy and healthy people and a vibrant and beautiful atmosphere of freedom.

With kindness,
Shokooh Mirzadegi

Responsible for the executive affairs of the Pasargad Heritage Foundation
March 14, 2020