World Creativity and Innovation Day – 21 April
Creativity and innovation in problem-solving
There may be no universal understanding of creativity. The concept is open to interpretation from artistic expression to problem-solving in the context of economic, social and sustainable development. Therefore, the United Nations designated 21 April as World Creativity and Innovation Day to raise awareness of the role of creativity and innovation in all aspects of human development.
Creativity shows who we are and what we value. It helps build a rich mix of cultures and supports social and economic growth. The United Nations Educational, Scientific and Cultural Organization (UNESCO), following the 2005 Convention helps countries strengthen their creative industries and promote artistic freedom.
Creativity and culture
The creative economy too has no single definition. It is an evolving concept which builds on the interplay between human creativity and ideas and intellectual property, knowledge and technology. Essentially it is the knowledge-based economic activities upon which the ‘creative industries’ are based.
Creative industries –which include audiovisual products, design, new media, performing arts, publishing and visual arts– are a highly transformative sector of the world economy in terms of income generation, job creation and export earnings. Culture is an essential component of sustainable development and represents a source of identity, innovation and creativity for the individual and community. At the same time, creativity and culture have a significant non-monetary value that contributes to inclusive social development, to dialogue and understanding between peoples. Today, the creative industries are among the most dynamic areas in the world economy providing new opportunities for developing countries to leapfrog into emerging high-growth areas of the world economy.
New momentum for the SDGs
On World Creativity and Innovation Day, the world is invited to embrace the idea that innovation is essential for harnessing the economic potential of nations. Innovation, creativity and mass entrepreneurship can provide new momentum towards achieving the Sustainable Sustainble Goals (SDGs). It can harness economic growth and job creation, while expanding opportunities for everyone, including women and youth. It can provide solutions to some of the most pressing problems such as poverty eradication and the elimination of hunger. Human creativity and innovation, at both the individual and group levels, have become the true wealth of nations in the twenty-first century.